Choosing Business Signage For Your Country General Store: Tips To Remember
Posted on: 8 May 2020
Your country general store is your pride and you get a lot of joy out of making it as attractive as possible to onlooking customers. Part of that process is always picking the best business signage. When you have a unique business like a country store that is not quite as common as everything else, your signage becomes even more important than usual. Take a look at a few good tips to keep in mind about signage for your general store that just happens to be in the country.
1. Find the line between vintage and function.
There is a tendency to veer toward vintagey signs for country stores because of the fact that these businesses have that nostalgic draw that can be highlighted with the right business signage. Vintage signs are definitely a nice attribute for your business; they exude that traditional personality and can grab people's attention. Yet, you do have to be careful about your vintage efforts. Signage has advanced greatly over the last several decades. So, even if you do go for vintage design, don't forget how much modern functions will benefit your store. for example, a sign that looks like a rustic wooden general store sign is good, but make sure it is made with a modern material like composite resin and has deep-cut imagery that is properly sealed.
2. Don't forget the roadside sign.
Roadside signs are important for most businesses, but many country store owners assume that they don't necessarily need a roadside sign because there doesn't tend to be competing businesses in the area. Even if that may be true, having a roadside sign is still an important thing for country general stores. These signs draw attention to the property when people may not be expecting a country store in the area.
3. Make sure your sign is visible after dark.
Along the way, riding country roads, people oftentimes look for country general stores. These businesses have grown far less common over the years, and coming across one while taking a little road trip can be exciting for people who aren't local. Making sure your sign is visible after dark is going to ensure those weary travelers will see your place of business even if the sun has gone down. Even if you aren't actually open, some may stop for a picture opportunity, which can be great marketing material when the pic gets posted on social media.
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